What You’re Doing Wrong As An Entrepreneur Or In Your Small Business

Business owners and entrepreneurs are not always good at asking for help. Be honest, when did you last reach out to someone? Perhaps this is the reason why they are entrepreneurs in the first place. Business owners are self motivated and self reliant. But if you’re operating a business in this way, it could be the one thing which stands in the way of progress.

Entrepreneurs are hard workers too and will work hard in areas which many people wouldn’t consider. They look forward to the long term effects of their actions rather than for immediate rewards. Often business owners have built up their businesses over many years of difficulties and sacrifice.

However, thinking into the cause and effects of all this work there is one thing in common: you. As the ‘owner’ of a business it can be easy to become complacent. Perhaps business growth isn’t what it should be? You are always the limiting factor in your life. Unless you are growing, your business isn’t.

If you keep operating from the belief that you know everything, you will always keep getting the same results in your business, and in your life. Growing in awareness and developing your self along with your business is what smart entrepreneurs do.

Working Hard And Smart

It can be easy to run things ‘as you’ve always run things’. You can get stuck in a mode of operation, especially if you’re largely on your own. But working hard and working smart are not the same things. You need to get smart about working hard if you are to make any progress. Don’t become a ‘busy fool’ doing those things which you have always done, just because it’s always been that way.

Smart business owners know this, and work hard at learning what the best activities are to move their business forward. This ‘trap’ of working as a ‘technician’ in the role of an entrepreneur is easy to fall into. This is especially true if you have recently ‘graduated’ from a role as an employee to that of an ‘owner’.

The role of an employee is to listen to your boss and do the best for them. You are paid by the hour, or for work done. An owner on the other hand isn’t paid for their time. They get paid when the business makes a profit. As such this is an entirely different role. Ask yourself whether you are playing a ‘technician’ role in your business. Should you be doing things differently? Can someone else be employed to do what you are doing? If so the answer should seem obvious. Your role should be the ‘driving engine’ of the business, the overseer and the planner.

Smart Advertising

Advertising is the ‘engine’ of your business. If cash is the ‘life blood’ of your business, advertising is the heart beat. Without a successful and progressive advertising campaign, your business will at best stand still. If you’re standing still while other competing businesses move forward, you’re effectively moving backwards.

Today we are lucky to have the internet as a source of advertising. We can reach anyone globally and target them down to their preferences, intent and geographical location. Platforms like Google’s AdWords and Facebook advertising let us ‘follow’ our potential customers around the internet. Should someone land on our website and not purchase, we can remind them of our business later on. The advertising available to business owners today is very clever, and we should definitely be capitalizing on it.