Category Archives: Directory Business

What You’re Doing Wrong As An Entrepreneur Or In Your Small Business

Business owners and entrepreneurs are not always good at asking for help. Be honest, when did you last reach out to someone? Perhaps this is the reason why they are entrepreneurs in the first place. Business owners are self motivated and self reliant. But if you’re operating a business in this way, it could be the one thing which stands in the way of progress.

Entrepreneurs are hard workers too and will work hard in areas which many people wouldn’t consider. They look forward to the long term effects of their actions rather than for immediate rewards. Often business owners have built up their businesses over many years of difficulties and sacrifice.

However, thinking into the cause and effects of all this work there is one thing in common: you. As the ‘owner’ of a business it can be easy to become complacent. Perhaps business growth isn’t what it should be? You are always the limiting factor in your life. Unless you are growing, your business isn’t.

If you keep operating from the belief that you know everything, you will always keep getting the same results in your business, and in your life. Growing in awareness and developing your self along with your business is what smart entrepreneurs do.

Working Hard And Smart

It can be easy to run things ‘as you’ve always run things’. You can get stuck in a mode of operation, especially if you’re largely on your own. But working hard and working smart are not the same things. You need to get smart about working hard if you are to make any progress. Don’t become a ‘busy fool’ doing those things which you have always done, just because it’s always been that way.

Smart business owners know this, and work hard at learning what the best activities are to move their business forward. This ‘trap’ of working as a ‘technician’ in the role of an entrepreneur is easy to fall into. This is especially true if you have recently ‘graduated’ from a role as an employee to that of an ‘owner’.

The role of an employee is to listen to your boss and do the best for them. You are paid by the hour, or for work done. An owner on the other hand isn’t paid for their time. They get paid when the business makes a profit. As such this is an entirely different role. Ask yourself whether you are playing a ‘technician’ role in your business. Should you be doing things differently? Can someone else be employed to do what you are doing? If so the answer should seem obvious. Your role should be the ‘driving engine’ of the business, the overseer and the planner.

Smart Advertising

Advertising is the ‘engine’ of your business. If cash is the ‘life blood’ of your business, advertising is the heart beat. Without a successful and progressive advertising campaign, your business will at best stand still. If you’re standing still while other competing businesses move forward, you’re effectively moving backwards.

Today we are lucky to have the internet as a source of advertising. We can reach anyone globally and target them down to their preferences, intent and geographical location. Platforms like Google’s AdWords and Facebook advertising let us ‘follow’ our potential customers around the internet. Should someone land on our website and not purchase, we can remind them of our business later on. The advertising available to business owners today is very clever, and we should definitely be capitalizing on it.

Small Business Marketing

There’s a lot that’s changed recently with online marketing. Most people now go straight to Google to search for something they want. The phone book is out and Google, or search traffic is in. If you are a small business owner you can benefit from the internet as a source of business. What’s even better is that you can tap into this resource for free if you have a physical business.

Google Places

Google Places lets you advertise your local business for free in the search results. When someone searches for a local business in your area, your results will come up first for many searches. This is a simple cost effective strategy you should definitely be employing in your business. With Google Places, you list your local business and Google will send you a confirmation postcard with a Google verification code on it. Once you have verified your listing with this code, Google knows you actually reside at this address, or run a business from it.

Google Places works wonders for small business owners who work from a certain location. If you’re not on it you are definitely missing out on business. Plus, your competitors could be using it which means they could be taking your potential customers. To use Google Places just do a quick search for it on Google and it will take you through the setting up process.

Bing Places

Bing also offer this same listing on their own search engine. It’s just like Google Places so not much to add here really. Simply fill out your details on the online platform and verify your listing when you receive a code in the post. When you create your listing you will have to list your business within a certain category, or two. Look through the existing categories and find the one or ones which are the best fit for your business. This is the same as Google Places. By listing in more than one category, if the platform allows, you can benefit from a number of searches within your local area.

Other Listings For Free

Yell and Yahoo also offer free listings for businesses too. Also do a ‘Google search’ for local directories and free listings and you will find a range of sites which offer free business listings in your area. In some cases even the extra links back to your website can make a difference to your ranking, even if the link itself doesn’t bring you more business.

Blogging

You may well not have the time or inclination to start a blog. However, in some business areas blogging is a good way to increase your business reach online in a fairly cost effective way. Depending on your business, and whether it opens itself to a blog, you can get some good results by targeting some keywords in your business niche, or simply writing compelling content and sharing on social media.

Keyword Research

You can use Google’s free keyword planner to search for terms which are already getting hits on the search engine. By finding long tail keywords in your business niche and writing good content for them, you stand more chance of being listed on the search engine. If you can find untapped keywords which bring in customers to your business, you can write articles which will bring in customers for free for years to come for free.

Paid Advertising

After you have exhausted the free methods of advertising, you can start looking at paid advertising methods. Many business owners try and fail with paid advertising. This is why it is worth learning properly the do’s and don’ts of paid advertising.
Pay per click advertising can make a massive impact on your business. But you should also be very careful. Make sure you start out with a small budget and get properly educated on how to create adverts and which keywords to choose. In particular look at the different types of keyword matches. Get this wrong and you can easily burn through your budget and list your advert for entirely the wrong audience.
However, paid advertising is remarkably scalable. Once you have a campaign which works you can easily increase your budget and you are in a position to pay for new customers.

The Golden Success Secrets for Small Businesses

Running a small business is as challenging as trekking to Mt. Everest without having oxygen cylinder, prior practice, and a valid map guide. The challenges are only because there are no authentic rules that can lead a small business towards success while other major obstacles comprise: low budget, limited manpower, and lack of efficient resources. But as a small business owner, you must delve into the passcodes that help you decode the secret patterns of operating a successful startup or small business. It not only helps you to sustain your current growth but also excel your business planning’s to achieve higher objectives. There are a few suggestions based on real-world experiences, which can assist you to hit the bull’s eye.

1- Utilize the power of social media:

Nowadays, the entire world revolves around social media and if you are able to use its full potential, it can immediately help you increase your sales and brand reputation with very minimum resource and effort. Social networking sites like Facebook, Twitter, and LinkedIn, help you connect with a large scale of users, where you can directly interact with them, thereby allowing you to convert them into your potential clients. It forms a two-way channel that not only allows you to put your message across but also, listen to what your targeted audience want, which eventually goes a long way in improving and growing your business.

2- Research and analyze your competition:

A business turns to be successful only if it runs on some finely grinned facts and figures. And competition analysis is one of the most important elements of the process. Competition analysis tells you the strength you will require to establish your brand in the market as well as it helps to prepare your business planning adequately so that you could avoid the chances of business failure. An additional benefit of competition research is it allows for designing and developing more feasible and user-oriented products that eventually help you attain a competitive edge over the current market.

3- Work as per your plan but be flexible too:

Efficient planning is a roadmap that drives your business to the top in the long run with predefined routes. It is always advised to stick with our planning even if we face a few hurdles while running our business given that the strategies are designed after in-depth analysis. And day-to-day challenges should not incline you to alter with whatever you planned. The winners always back their business plannings regardless of the stiff challenges, but on the other side, a successful business requires the owner to be flexible enough to embrace new changes. Adapting the new ideas and concepts not only makes a business owner take smart decisions but also, keeps their core planning intact and fresh.

4- Use informative materials to build trust and loyalty:

The Internet is the best medium to reach out to the huge audience with less effort, but you should keep the fact in mind that there is already a heavy flow of advertisements and endorsements all over the web. So, what can be an efficient way to create our presence with a significant impact?

There are definitely some better ways to do it like using informative online materials such as well-written blogs, well-designed infographics, animated videos demonstrating some set of skills, and presentation sheets, etc. Following such practices will attract a huge mass to our platform to learn and engage with us, which gives a sense of trust and ultimately convert them into our long-term clients.

The Surefire Ways to Know If You’re Ready to Hire an Online Business Manager

Are you a woman entrepreneur who’s frustrated in your 6-7 figure business?

Are you feeling overwhelmed, over-stressed, and not sure where to turn?

Are you so busy doing everything in your business that you never have time to focus on those high level tasks that will truly bring direct growth to your business?

Your business may be ready to hire an Online Business Manager (OBM).

When your business has grown to multiple 6-7-figures, it will require that you begin to step into a CEO and Visionary role to lead your business to higher levels of growth. The business now has a life of its own and if you stay in the doing role too long, you will lose control of your vision.

If you’re like most women business owners, you started your business for some or all of the following reasons:

  • You wanted control over your time and the money you make
  • You wanted your work to have an impact in the world
  • Sick of the 9-5 grind
  • Have a business you can schedule around your family and personal goals
  • Commit to something bigger than yourself
  • Create financial and time freedom

If you have a multiple 6-7-figure business, it may be time to step out of the tasks of day-to-day operations and management. You’re the only one who can lead your company to the next levels. You alone know how to move your business forward. Time and focus are now in high demand for you to lead your company to the next level.

The result of not stepping up will be that the business will begin to stagnate – you’ll hit the ceiling in ability to grow any further. You’ll need to stop trying to do and manage everything on your own because it’s simply not sustainable. You need help in business. At this phase in your business, you have a team that executes tasks.

Now the role you’ll want to hire will be an Online Business Manager, an Integrator, who can take your dreams and goals and make them a reality. You need someone who can effectively step in and manage your team, manage your day-to-day operations and marketing management, manage projects, and analyze and report metrics to determine what’s working – and what’s not.

If you can’t get out from behind the manager’s desk, frustration will overwhelm you… if it hasn’t already. You’ll struggle with “hitting the ceiling” and “feeling stuck” – if you aren’t already. Your life and relationships will suffer because you’re working a crazy number of hours every day just to keep things going. You cannot keep up this pace, and eventually something will give. You’ll burn out. I’ve seen it countless times.

Are You Winging It In Your Business?

Are you so busy that you feel like you’ve fallen off track?

Are your deadlines more like suggestions?

Do you feel like your business is struggling, has lost its focus, or is out of control?

Do you feel like you have no control over what happens day-to-day?

If so, you just might be winging it in your business.

If you feel like that proverbial chicken with its head cut off, you’re not working according to your plans and goals. You might be extremely busy, but are you productive? The two are not the same. Being busy may mean you’re simply going with the flow and doing what you need to at the moment to keep the business going.

Again, you’re winging it. You’re flying by the seat of your pants and don’t have the focus or the control you need to keep your business on goal. When you’re not in control, you’re not productive.

And if you, the CEO and Visionary, aren’t being productive, your business is simply treading water and not growing.

When your time is focused primarily on daily tasks and busy work inside your business, you don’t have time or energy to create goals and plans to help make your business thrive. All you do is put out fires, and you don’t have time to train your team to avoid setting fires in the first place.

You’re winging it, not working it. You’re wasting precious time doing things someone else needs to be doing. You’re not delegating effectively (or at all), and you’re mistaking being busy for being productive.

At the end of the day, you’re not helping your business to profit because you’re stuck doing everything but high-level, revenue-producing activities.

This is not a judgment. I’ve seen this too many times with my clients, and in the past I did my share of winging it. I was so busy dealing with emergencies and distractions that I couldn’t focus on my real job in the business, the CEO role.

I didn’t see a way out. Maybe you can relate.

I’m happy to tell you today there IS a way out, and it’s simpler than you think.

I love to help my clients discover the difference between working ON their businesses and working IN them. When you work on your business, you do the tasks a CEO should be doing, such as building strategic business relationship, delivering and engaging with your clients, writing marketing materials, and planning and creating new products and services. You work on your vision and your big plans for the future.

That’s your role, not putting out fires, dealing with customer service, solving operational issues, managing day-to-day operations and marketing management, creating manuals and procedures, or paying the bills.

You need to delegate all those tasks and get back to what you do best: finding new ways to grow your business that serves the world.

However, no one teaches us how to delegate when we go into business. You need support in deciding what to keep and what to delegate.

You need someone to run the day-to-day operations of your business so you’re free to grow the business. You need someone to help you stop winging it and start working it.

It’s time to bring in an online business manager. Not getting this valuable support will stall your business and burn you out. An online business manager will produce far more value than he or she costs. The time and energy you’ll regain will pay for your Online Business Manager several times over.

You became a woman entrepreneur to share your ideas, have an impact in the world and create a living for you and you family. When you hire a virtual business manager for your 6-7 figure business, you’re able to breathe and use your energy to plan the future of your business. You can create goals and plot the course to reach them.

Not knowing how to delegate and spending time and energy on the wrong things are just two ways women entrepreneurs find themselves stuck in their businesses.

The Mistakes New Coaches Make In Business

Most Coaches start out in business for reasons such as, wanting to quit their full time job and be their own boss, or they want to gain the financial and personal freedom of being an entrepreneur, they also want to help people and make a difference in their life. No matter what the reason is, being a Coach is a fantastic profession to go in. However, what many Coaches don’t realize until they are in the beginning stages of their Coaching career is that starting a coaching business is not always as easy as it seems. Many Coaches struggle trying to make it work and trying to make that leap to a successful Coaching business. In this report I will share with you eleven mistakes new Coaches make that are holding them back from reaching their ultimate goal of having a successful business.

Mistake #1: Spending too much time getting ready!

Many Coaches spend too much time preparing themselves to get started. They work on their website, their marketing materials, finishing up their Coaching training, and focusing too much on “getting their ducks in a row” instead of getting out there and start Coaching. Many also feel that they are not ready to Coach because they think they are not good enough yet but to be honest, you won’t learn until you go out there and Coach. You will only learn how to make it better once you notice the mistakes you make while you make them or you realize that you could make some changes in certain areas but the key to becoming a good Coach is you must practice! Think about the time you started a new job, you didn’t prepare yourself for weeks or months to start that job, no you learned and got better by doing. It is all a learning curve.

Mistake #2: Don’t have a Coach that can guide them in the process

Every Coach should have their own Coach that can guide them to move forward and to help them get through the things that are holding them back. Especially if you are a new Coach it is extremely important to work with a Coach to help you move forward. Of course you can try to figure things out on your own and spend a lot of time and a lot of money on things that are not working. Where, if you would work with a Coach that has already been there and done it, and learn from them, you can get to where you want to be much faster.

If you are worried about not being able to afford a Coach, especially when first starting out, then consider this… how can you expect others to pay for your Coaching services if you don’t even pay for a Coach? Also, think about the amount of money and time you waste on things that are not working or trying to figure things out on your own? Some Coaches even work with you on the fees and some even agree on some sort of barter service.

Mistake #3: Don’t collaborate – they rather stay an army of one!

As a Coach, it is important to collaborate with others either in the same industry or they can even be in a completely different industry. Many Coaches think they are in business by themselves but the truth is that only when you collaborate with like minded individuals will you get to where you want to be… create an army of many rather than staying an army of one! Collaboration is the key to success because you can build business relationships, do business together such as webinars, seminars, workshops, even co-author a book, create products, and help each other grow. When you collaborate with other Coaches or experts in the industry they can promote you to their network and you can promote them to your network, that’s a win, win situation.

How to Make Your Business Financially Fit

Steve is a successful business owner who takes his business very seriously. He focuses on growing his business and has several employees. People love his products and services and are sharing them with others. What Steve is struggling with is making his business financially fit. It seems like his business is always tight, and he is barely making it each month. Sound familiar?

This is what we hear from many business owners. They want to grow and be successful, but they are missing some tools to assist them in staying profitable. Here are four tools you can implement into your business to be financially fit.

1. Know Your Overhead Cost – It is easy to know what the cost is of each product or service you sell, but many business owners fail to include their overhead cost when figuring their numbers.

Profitable businesses know what their profit is on each product or service after their overhead cost is included. Overhead costs often include, administrative expenses like office supplies. Other expenses may also include marketing and advertising, employee related, facilities and equipment, vehicle related expenses, insurance, and tax related expenses.

Companies should know the percentage of breakdown related to each product sold, each procedure or job performed, or each service that is provided.

This allows the business owner to price their products and services at the right price. If the overhead cost is not included, it can cause the business to lose money on each sale that they are making.

2. Manage Your Cash Flow Regularly – Cash flow is so important for a financially fit business. If a company does not have a good eye on their cash flow, it can cause them to struggle every month.

Knowing what money you have coming in, and what money you have going out each week and each month will help you to know what you need to bring in each week to manage the bills that are going out.

It will also assist you with meeting goals like buying that piece of equipment that will make you more profitable or investing the money to increase overall profitability. Look at a statement of cash flows; a statement of cash flows will show you what money is coming in and what money is going out each month.

3. Pay Attention to Your Numbers Each Month -Waiting until the end of the year to get your bookkeeping in place for your tax accountant can be a very costly mistake. A financially fit business pays very close attention to how the business is doing on a weekly and monthly basis.

They know how much they need to make each week in order to be a profitable business. They also look at their financials each month to see what they need to do in order to improve the next month overall performance.

If a company fails to do this, they have no way of making important business decisions because they don’t know where they are at. Not know where your business is at will cause your business to fail. If a business isn’t growing, they are dying.

4. Know Your Financial Ratios – Many business owners don’t know what business ratios they need to track in order to be profitable. Knowing the right ratios can help a business owner know what decisions they need to make to move their business in the right direction.

As an example, one of the ratios that a business needs to track is the current ratio. This ratio will help them track how healthy their business is. A healthy business will have at least a 2 to 1 ratio, so $2 in assets for every $1 in liabilities. If the business is carrying inventory, it is important to have a 4 to 1 ratio.

To determine the current ratio, take the current assets and divide them by current liabilities (Current Assets/Current Liabilities.) Once you have the current ratio, it can be tracked each month to determine if your company is moving in a good direction or if you need to make some changes in your business to move it in the right direction.

Implementing these tools into a business can make a huge difference on how profitable a business is. A small hinge on a gate can help a large gate swing back and forth, just as a small step in the right direction can make a huge impact on a business.

The Ways To Make Your Business Work Harder

Many business owners are working so hard at their business that they fail to enjoy the rewards of being the business owner. If you are letting the life of your business overrule the business of living your life, then it is time to begin turning the tides.

Finding ways to make your business work harder for you and your family is the reason we all started our businesses in the first place. If your business is obstructing your efforts to enjoy life with friends and family, this is a problem. We all know a lot of work goes into building a successful business, but if it is consuming all your time, effort and energy… is it worth it?

Why this coordination is important:

Every time you find new ways to help your family benefit from the efforts of your business, your life balance and family life improves.

If your business consumes your entire life and your family life suffers because of it, your spouse and children may actually resent the time that you spend there. Even if it provides a great deal of income, the value of family and social life may be sacrificed.

Make your business help you, your family and your social life. You will be happier, healthier and live a longer more rewarding life.

5 Ways To Consider:

Consider paying children’s education expenses as wages for work

Many small business owners make a good living and have higher than average incomes. This can cause their family to qualify for little to no college financial aid when their children are ready to attend college.

If you are going to have to pay for it anyway, why not pay your children to help out at your small business. Pay them as an employee, contractor or consultant to do work for you and your business.

If you pay them enough to cover their college costs, you will receive a tax deduction for the cost of their college education by deducting their income from your business. They will be responsible for helping out with your business and they may surprise you with how much value they add to the business. New ideas, new technology, a new and different viewpoint might be just what your business needs.

Schedule family vacations around business travel

When a family vacation is something you’re considering, think about coordinating it around a work trip. Do you need to go to conventions, trade shows, seminars or other training for work? If you drive to go to those business activities, your gas mileage is tax-deductible regardless of how many individuals you have in the car with you. Does this conference or training trip require you to stay in a hotel? Your hotel expenses for that night can also be deductible regardless of whether you have your family with you in the room.

Scheduling family vacations around business travel can help make it more manageable. This allows you to enjoy time with your family or friends while also working on your business. Consult with your spouse or family to coordinate the two.

Resilient Businesses Move Their People To The Cloud

Every year, as the Atlantic hurricane season approaches many businesses have a nagging realization that they are at risk due to a catastrophic “Black Swan ” event. Black Swan events are a constant source of risk in states like Florida where many communities are subject to disruption due to coastal storms. This risk is particularly acute for businesses that depend on the storage of on-line data if there is a chance their critical data could become lost or corrupted. But the threat from Black Swan events isn’t limited to Florida, nor is it limited to large scale disruptive events like hurricanes.The black swan theory or theory of black swan events describes a disruptive event that comes as a surprise, has a major effect, and is often inappropriately rationalized after the fact with the benefit of hindsight. The term is based on an ancient saying which presumed black swans did not exist, but the saying was rewritten after black swans were discovered in the wild. Consider the following scenario…

“We tend to think of disasters in terms of the attacks on the World Trade Center, Hurricane Katrina, or other mega events. Sometimes, however, less notable events occur that can have a catastrophic effect on a business. In February 1981, an electrical fire in the basement of the State Office Building in Binghamton, New York, spread throughout the basement of the building setting fire to a transformer containing over a thousand gallons of toxin-laden oil. Originally thought to be PCBs, the toxins were soon determined to contain dioxin and dibenzofuran, two of the most dangerous chemicals ever created. The fire was smoky and quickly filled the 18-story building with smoke. As the transformer burned, the soot entered the buildings ventilation shafts and quickly spread toxic soot throughout the building. The building was so badly contaminated that it took 13 years and over $47 million to clean before the building could be reentered or used. Because of the nature of the fire, the building and its contents, including all paper records, computers, and personal effects of the people who worked there, were not recoverable. This type of event would be irrecoverable for many businesses.” – Operations Due Diligence, Published by McGraw Hill

What affect would a catastrophic hurricane that affected an entire region or a localized disruptive event like a fire have on the operation of your business? Could you survive that kind of interruption or loss? As the dependence on on-line data has grown in virtually every type of business, so has the risk that loss of their data could disrupt the operation of the business and even result in its complete failure. In response to these threats, there has been an evolution in the approaches used to mitigate these risks as the volume of on-line data has continued to grow. Originally, the concept of Disaster Recovery (DR) emerged as a mitigation strategy that focused on the recovery of critical data after a disruptive event by giving the business the ability to restore disrupted IT operations.

Disaster Recovery (DR) involves a set of policies and procedures that enable the restoration of critical business data and allows the IT infrastructure to be restored to a prior state. DR was originally seen as the domain of the IT department who were given responsibility for mitigating the risk. To minimize the risk, system backups were scheduled frequently and aggressive DR plans that included server cold start procedures and data backups were implemented.

Business Coaching for Business Improvement

Business coaching can actually bring the much-desired changes to your business. Coach is a word which is derived from “kocsi”, a Hungarian name that means “carriage”. Today, however, the word has a wider use and it basically means transportation of people from one point to the other where they desire to be.

Business coaching, therefore, can be defined as a process that can be applied so as to move a business from its current position to where the owner envisions it to be. What a business coach does is to offer guidance and assistance to the owner in view of business growth, helping in the clarification of the business vision and how exactly it can fit well with the personal goals. This is a very important step and should be a point of focus.

Business owners should be made to understand the importance of reaching their goals for the business and how it can affect them personally. The business owner is responsible for the determination of the passion and speed in which goals are met. When the business owner has a passion for reaching a goal, he will be more determined to make it work by all means.

Usually, a coach will get to know the business owner desires and this helps in the prioritization of the goals and strategies that need to be put in place. It is the work of the coach to meet you with the owner on a regular basis so as to ensure they remain on track to all commitments that they may have made.

Accountability is a critical component of business coaching. It is important to understand that a business coach isn’t a consultant. This means that they don’t work for the business. The main aim is to help you with focus and keep on reminding you the importance of reaching the set goals. They also work to motivate the business owner to actually keep the commitments. They are the sounding board and can even hold a mirror so as to reflect all the blind spots that you may have missed.

Most of the success stories that you may have heard attributed it to amazing business coaches. For business owners who seek to have more time, more money and better relationships and health, it becomes important to have a business coach. The reason why the most business fails is that people are not really taught about ways in which they can actually win at life. Coaching, therefore, bridges the gap and enlightens the business owners in ways that only a coach can achieve.

It is the dream of every business owner to have a winning team around them. Also, anyone in business desires to have great profits in an effortless and exponential way. A winning business allows you to have time and money freedom. If you feel that you need to rethink your commitments and focus on the goals you had initially set out for your business, then getting a great business coach can actually help you and your business to a great extent.