Category Archives: Directory Business

What Is An Online Business Manager

Are you a successful woman entrepreneur whose multiple 6-figure business feels out of control?

Are you stuck? Overwhelmed? Frustrated?

Ever thought seriously about walking away because you’re so bogged down with business operations that you can’t follow your passion?

If this sounds like you, it’s time to find an online business manager.

What’s an Online Business Manager?

According to Tina Forsyth, the author of Becoming an Online Business Manager, the official definition of an Online Business Manager (OBM) is:

A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members, and metrics.

An OBM isn’t a virtual assistant who performs tasks. He or she is a professional business manager who runs the company’s daily operations to give the owner energy and time to focus on strategic growth. The OBM gives the owner permission to be the Visionary and serve her clients, plan the company’s growth and future, and use her gifts to their fullest potential.

The OBM keeps all the balls in the air as the Integrator of the business. Gino Wickman and Mark C. Winters first defined the Integrator role in their book, Rocket Fuel: The One Essential Combination that Will Get You More of What You Want from Your Business. The Integrator harmoniously combines the major functions of the business (sales, marketing, operations, and finance), runs the organization, and manages day-to-day issues. This role is literally the glue that holds the people, processes, systems, and strategy of the company together.

The Integrator creates space so the business owner, the Visionary, can fully step into the CEO role and do what she’s called to do-change the world.

Finding an Integrator for your business would take a big load off your mind and off your plate, wouldn’t it?

I help women business owners who need that time and space. For the past eight years, as an Integrator in my clients’ businesses, I’ve had the great honor of making someone else’s vision happen.

You can’t do it all, and you don’t want to.

When you started your business, you had to wear all the hats. You had to be the visionary and the manager. You knew it wasn’t your best fit, but you could do it until the business grew a little and you could hire help.

Soon you hired someone to take care of the tedious work, but you couldn’t let go of much more. You still needed to lead and manage alone. You told your family (and yourself) that wearing both hats wouldn’t last much longer and you could handle it.

Now, your business keeps growing and you spend way too much time managing and not enough time leading and serving. You don’t have enough time to decide where the business is going because you’re trying to keep up with managerial tasks you never wanted.

You started your business to change the world and to have the freedom to enjoy life. At this point, you can’t do either because you can’t get out of that manager role long enough to catch your breath!

Hitting the ceiling is inevitable. Every successful woman entrepreneur I’ve seen comes to the point where she’s exhausted and can go no farther – she can’t continue to manage and grow the business by herself. She needs online business management services so she can move into the CEO position and Visionary role to grow her company.

Transform your business with an OBM

Your business needs a Visionary and an Integrator to be successful, and you can’t be both for long and sustainable growth. As the Visionary, you need an Integrator to implement and drive your vision, and your Integrator needs you to lead the company’s direction and strategize its future.

My specialty is working with multiple 6-figure clients who have hit that growth ceiling. They know they can’t continue being in charge of everything. I’m an Online Business Consultant, Certified Online Business Manager, and most importantly, a diehard Integrator in every sense of the term.

My clients are high-achieving women entrepreneurs who want to change the world, and their visions are huge. They have proven business models that generate multiple 6-figure+ revenues. Their desire to build an empire is inspirational, and they’re ready to turn over the reins of management to a trusted professional who will move the business forward.

The Home Based Business Explosion Is Upon Us!

INTRODUCTION

Perhaps I should start by asking the question “What is a Home Based Business? This is any business operated from the comfort of the residential home of the owner.

The next question is who is a Home Based Business owner? This refers to an Entrepreneur who decides to run his business from the comfort of his home.

I decided to clarify these terms because there is a huge difference between a Home Based Business owner and a Home worker who might be working with a government/private organization but decides to be working from home once or twice during the week.

Evolution of Home based Business

Many businesses operated from home usually start as a Micro or Small Enterprise. Some eventually metamorphose into Medium Scale Enterprise and others eventually grow into quite large companies.

The desire by Entrepreneurs to start operating businesses from home actually started in the 1980s. During this period, a lot of things combined to precipitate this massive desire by people to own Home based businesses.

In the main, the combination of many factors like socio- economic change, improved technology and new management thinking resulted in the loss of otherwise permanent paid employment and this encouraged people to attempt to revalidate their freedom by opting to set up a business at home.

The advent of new management thinking and theories like downsizing to make an organization Lean and more agile and efficient created fears in the mind of the average worker

So mass lay- offs helped create the right environment for some workers to go it alone and set up a Home based business.

The period of late 1990 to 2010 can be appropriately described as the period of massive explosion in the establishment of businesses at home. The use of Computer, Internet and Mobile Technology helped in the growth of this idea.

I strongly believe the idea of setting up business at home will continue to be positive and will remain so for a long time.

The continued upsurge in the desire of people to own businesses has attracted the attention of Universities and other higher institutions. They have responded by introducing different courses and programs on Entrepreneurial studies to cater for these needs.

Unlike earlier belief that businesses run from home are not well managed and don’t make good money, the present situation is that many Entrepreneurs motivated to set up business at home now have college degrees including a lot of high level professionals with business exposure.

The entrepreneurial spirit is innate in all of us and we only need to be adequately motivated to take the necessary action.

It’s really an exciting world out there.

THE HOME BASED BUSINESS EXPLOSION

As stated earlier, though the crave for running businesses from home started way back in the 1980s, what can be termed the explosion of this way of doing business was between the late 1990s and the first decade of the new millennium.(2010+)

This coincided with the time when the setting up of a Home based business became a Fad. According to Mr Lewis of the National Association of Home Based Businesses, Home based business in the United States grew from about 6 million in 1984 to 23 million by 2007.

With the help of modern technology like computers, mobile phones, printers and the huge power of the internet, more work is being done virtually than ever before and more global businesses are routinely being run from home.

According to the 2012 GEM report, 69 percent of American entrepreneurs start their business at home from either a spare room in the house, the dining table or from the garage. The report further revealed that more than 50 percent of entrepreneurs continue to operate from home even after the business has taken off successfully and stabilized.

Again according to Mr. Lewis of the National Association of Home Based Businesses, his own companies do training in 20 countries, import eyeglass frames from China and also develop condominiums.

Mr. Nuyten of the Home Based Business Statistics in America quoted the following statistics as at 2012:

38 million Businesses were operating from residential homes in America

A new business is started from home every 12 seconds in the United States

The Home Based Business sector in the United States earned Four Hundred and Twenty Seven billion dollars.

It revealed that 70 percent of Americans would like to be self- employed.

Entrepreneurship has become entrenched in the psyche of the average person. The Baylor University study of 2005 revealed then that more than 5 million jobs had been lost in Fortune 500 companies since 1980 while 34 million were created in small businesses.

The United States Census Bureau data of October 2012, also revealed that the number of businesses being operated from home have been on the rise since 1999.

Six Challenges Facing Business Owners

Having spent the last few weeks meeting with and chatting to small business owners around Essex, it became clear that they all seem to face similar challenges on a day-to-day basis.

As I expected, they are all time poor and there was an ongoing sense from these company owners or directors that they should be ‘hands on’ and across every facet of their business. But, as they told me, they may know all about their business but sometimes they need expert support and guidance to ensure their company grows and increases profitability.

Some of the challenges they faced included:

Customers
Customers are at the heart of any business. Without customers and the revenue generated then the business becomes just a good idea. One of the main challenges they faced was how to attract, retain and maximise their customers?

For me, the key to winning new business and ensuring customer retention is providing not only great products or services but adding a great customer service experience. A strategy needs to be developed for ensuring this customer growth and maximizing revenues from existing customers.

Marketing
Many business owners are not marketing experts and need strategic advice when it comes to developing a business positioning, a marketing plan, a campaign and thinking about the channels they wish to promote their business through.

The challenge is to enable the business to tell its story in a way that enables the business to grow and build customer engagement. Bringing an experienced marketer into the business either in-house or as a consultant to help develop this strategy can allow the business owner to focus on what he does best.

Time
For many business owners there are simply not enough hours in a day. All owners are stretched for time. Creating more time means sometimes saying no and focussing on what is essential for the success of the business.

This is where business owner often seek external advice from a business mentor or consultant to get them to focus on what is critical for the development of the business.

Financial Management
It is imperative for a small or medium-sized business to manage their cashflow effectively but sometimes managing the P&L seemed to be the third or fourth ‘order of the day’ for some business owners.

Getting good financial advice from a consultant who takes the time to analyse business performance, looks at aged debtors, analyses client profitability and puts effective financial planning measures in place mitigates the risk of the business getting into financial troubles.

Profitability
Business Planning seemed to be a bit of an afterthought for some of the business owners I spoke with, they were working more ‘on the fly’. Annual Planning should start a minimum of four months before the end of the financial year and should start with a formal annual budget, understanding the profitability of each client/customer, growth opportunities, business development planning and an analysis of the overheads required to service those clients/customers, market and grow the business, generate a great customer experience as well as delivering a sustainable profit margin.

Successful business owners create wealth and grow their business because they understand how to build a culture where sustainable profitability is a given.

Processes
Many business owners are not across all the processes involved in running a business so the challenge is to make the processes involved in running a business simpler. This is where an external consultant or expert support can prove highly beneficial.

Failure to manage processes such as sales, marketing, business development, building customer loyalty, operational management, HR and employee development can lead to businesses failing. Being stretched across business functions is not the best way for business owners to develop their business.

Lucemi Consulting are a Strategic Marketing and Business Consultancy based in Colchester, Essex, UK.

We help business owners and companies by providing strategic advice to find the right solution for their business challenges. We take on their challenges, analyse the issues, and help them in a collaborative way to get to the answer.

We work in partnership with clients, helping them adapt and evolve to their business and market environment, building their capabilities to ensure real change happens.

We work with clients on business positioning, business planning and development, operational performance and brand and marketing strategies.

Are You Stuck in the Day-To-Day Operations of Your Business?

Business Operations is the compilation of all the activities carried out inside a company that keep it running and generating revenue.

In standard business plans, the operations section is dedicated to helping business owners understand what systems, tools, people, and processes will be needed for the company business model to function.

A few examples of business operations:

  • Creating and maintaining key systems needed to run a business, including customer service, billing, communications, marketing, deliver, and backup
  • Creation of processes, tools, and players for key systems within the business
  • Management of systems that control access and login information
  • Establishing decision-making guidelines for team members
  • Creation and maintenance of your Standard Operating & Procedures (SOP) guide
  • Setting up effective backup systems to control company information
  • Creation and management of systems that process payments
  • Implementation of business tools and software to manage multiple systems
  • Managing the process of delivering products and services to customers

The operations area is a constant segment of your business and requires daily attention.

And this where most women business owners get stuck!

In the beginning stages of your business, it was just you. Just you making all the daily decisions and executing the many tasks that must be performed each day to accomplish goals and strengthen your business model.

As your business model proved successful, the endless task list began to increase exponentially. Business decisions and responsibilities increased. Quiet, creative, and productive time to focus on growing the business was more and more limited and many times downright non-existent.

As women in business, we must stay focused on those areas of business that ONLY we can do – everything else must be delegated to a team!

The Visionary and CEO role in the business at this level needs to stay focused on very high-level leverage tasks that will grow your business, such as:

  • Big Picture Vision
  • Marketing and Sales
  • Delivery of Services
  • Content Creation
  • Creating New Products
  • Partnerships
  • New Sources of Traffic

Everything else you need to get off your plate – much of this lies in the day-to-day operations of your business.

If your business has reached six figures, hold on to your seat belt because your company has taken on a life of its own.

And this is the point where you are most likely feeling that you’ve hit a ceiling and are even feeling a bit burned out. You may not see how you will be able to grow past the current challenges.

Bad news… good news…

You won’t be able to break that ceiling when you are the only one in charge of everything. The good news is that it does not have to stay that way.

A seasoned online business manager is the perfect second-in-command to pull you out of the day-to-day operations and marketing management of the business. You’ll have the time, energy, and focus you need to work on those high-level leverage tasks that will grow the business.

You can’t possibly expect to grow if you don’t position someone else in your business to be your “Mini-Me” – to take the day-to-day operations and management of business off your plate with the support of a team. Your business is now bigger than you are, and in order for it to continue to grow, you must have your operations running smoothly and cost effectively.

Things You Need to Know About Business Phone Systems

Before you take on the task of researching the best business phone systems out there, here are a few general things you need to know to help you make the best decision for your business communication needs.

1. Premise-based PBX vs. Hosted PBX

For the most part, there are two types of PBX business phone systems: Premise and Hosted. A premise-based business phone system requires clunky equipment to be stored within your office and is usually seen in larger enterprises. Small business owners are recommended to use hosted business phone systems for seamless expansion and cost efficiency.

2. Expensive Equipment is Not Always Necessary

One way your PBX business phone systems save you money is by not requiring you to make expensive purchases on hardware. With BYOD (Bring Your Own Device), you can use your mobile phone or keep using your existing hardware without any issues. Wiring and cabling is also not necessary as hosted PBX business phone systems are powered using your internet connection.

3. It Can Boost Productivity and Help Retain Customers

You won’t have to worry about letting a message slip through the cracks. Many business phone systems have features in place like call continuity and voicemail to email to ensure you always stay on top of your messages. Cloud receptionist features like auto attendant are also available so you can offer an overall better customer experience and keep your buyers satisfied.

4. Promotes Workspace Flexibility

Modern systems provide users with the freedom to work from anywhere. These days, you don’t need to have an office to have a business phone system; all you need is a reliable internet connection and electricity (unless you’re using a virtual PBX and operating straight from your cell phone). It’s also easy to expand your team and add extensions, as well as move from one location to another with an easy plug and play solution.

As you search for business phone systems, you will come across providers ranging from those that have been around for decades and some that have sprouted in the last few years. Although we praise experience, it may not always be best to choose a provider solely on their shelf life. Go with a provider that focuses their efforts on business solutions (some providers go as far to make focus medium-sized and small businesses their main focus) to ensure that your business communication needs are being met. Check out their services and decide whether or not they have what your business needs.

5. Not All Business Phone Systems Are Created Equal

How A PBX Phone System Can Benefit Your Business
Don’t be fooled by the jargon and heavily technical literature you may find on PBX systems. Contrary to popular belief, you don’t need to be tech-savvy to learn how to operate a PBX system. If you’re purchasing hardware from a provider, you will most likely receive a pre-configured phone that is ready to use as soon as it arrives. This makes it possible to just plug in the device and start making calls with barely any set up. Cabling and wiring is not necessary with a hosted PBX system so installation fees and downtime is not something you would have to worry about.

All of these benefits lead to one thing: more savings. Without set up costs or expensive hardware, you can use the time and money you’re saving and invest it back into your business. For even more savings, you can choose a virtual PBX phone system that allows you to run your business from your mobile phone using your business phone number. It’s the simplicity and professionalism many entrepreneurs look for without the cost of a major PBX phone system provider.

Small Business Phone System Features to Look Out For
If you’re looking for any limitation that PBX business phone systems bring, it would be that they rely on an internet connection to function. As long as you’re using a reliable internet provider your system will stay up and running; however, many PBX business phone systems offer the ability to forward your calls to an external device, like your smartphone. It’s an added security feature that gives business owners peace of mind knowing that they won’t miss an opportunity regardless of unexpected circumstances. Just like this simple call forwarding feature, there are many services within a small business phone system that can save your business.

Call recording is a great way to keep voice records, just be sure to follow your state’s laws in regards to voice recording. It comes in handy with industries like travel agencies and medical offices when there is miscommunication or an incident regarding an exchange of information over the phone. It’s a way to meet compliance standards for certain industries and has been a crucial tool for business owners who rely on record-keeping for accountability and training purposes.

You can easily streamline your customer’s calling experience with an automated attendant and customized caller menu. These two features work together to give your caller relevant information, like new promotions or upcoming changes to your office hours, and direct them to the people they need to speak with. Your callers will appreciate the updates and their positive experience will encourage them to recommend your service to others.

How to Evaluate the Performance of Your Company Based on Your Business Plan

A business plan is one of the most important documents that is needed for the betterment of the business. It includes all the need to know strategies, marketing techniques, sales techniques and financial forecasting methods that will be used to increase profits and revenue of the business. However, writing a business plan is no walk in the park. It takes a lot of time and concentration and is one of the biggest responsibilities that will be undertaken. For this crucial task there are dedicated people called business plan consultants. They will be the people who take the ideas that the entrepreneur has and converts it into a document that will be viewable by the whole world. Since this is a very big responsibility business plan consultant fee is a bit high. There are many factors that affect a good business plan and a great business plan will help the business clarify the business idea, identify potential problems in the business, find out objectives of the business and monitor the progress of the business. Since this is a very important document it is vital to keep a keen eye on the following factors when writing the business plan.

Executive Summary

The executive summary is the highlight and the brief description of the entire business. This has to be highly detailed but short enough so that a potential investor is able to read and understand the status of the business. It does not mean that it has to be limited to one or two pages.

The executive summary will include the highlight of the business concept which will describe about the product or service and the market that they are being offered. Then there are the financial features which talks about all the sales, profits, return on investment and cash flow. Then the summary has to mention about the financial requirement that is need to invest in the business and talk about the capital and how to expand the business. The current position of the business will be stating about the business’s present state and how it got here. Finally, the major achievements of the business is needed to be mentioned so that the potential investors could be impressed by the achievement that the business has done.

Business Description

The business description is about the details of the business. This should not be a highlight about the entire business like the executive summary but the in depth analysis of the business. The description has to start with a short introduction which states about the past, present and future of the industry. Here you should mention about the markets that the business will be interacting with and the future market places that business will be willing to interact with. The products or services that the business is still developing should be thoroughly discussed here so that the potential investors who have got an idea and are willing to invest in the business can get a thorough knowledge about it.

The structure of the business has to be described in the business description. The hierarchy of the business and the business places should be described in detail. The legal considerations of the business should be thoroughly stated so that there is clarity for everyone.

Market Strategies

When developing the market strategies there has to be a lot of market research done on the market place. This will give the business entrepreneur a very good idea about the potential market and how he can use the market to increase the profits of the business. After observing the market the company will be in a position to identify the strengths and weaknesses of the business and will be able to develop a system in order to identify the potential opportunities and threats. These studies will also be able to develop strategies to forecast the market place’s prices and when to supply more goods and services. These has to be clearly mentioned in the business plan so that these strategies can be used when necessary.

The Reasons Why Your Affiliate Business Is Doomed To Failure

Many an online entrepreneur has been in this situation. You keep getting back up because you know there is light at the end of the tunnel. You have tried everything, but sometimes you find it hard opening up your computer and keeping on going. When will all this work pay off? Are my friends and family right after all? Maybe I’m wasting my time and should do something else.

But then it dawns on you what alternatives you have. 9 to 5 working hours, long commutes, annoying coworkers and bosses. The unemployment line and the jobs fairs. Careers days and lack of purpose. Capped wages and job uncertainty. You realise the reasons why you are persevering online, and carry on.

I have found myself in this situation many times. I often ask myself what the best course of action is. But it always comes back to time and financial freedom. I don’t want to trade time for money any more. I want something else. I don’t want to work for anyone else or trust anyone else with my income level. I don’t want to be tied up to a job I have no love for, or with people who don’t care for me.

Why Is Your Affiliate Business Doomed

Your affiliate business is never doomed until you are beaten! But for many people they will never achieve the time and financial freedom which they aspire to achieve. Some will give up too easily and blame their business for their shortcomings. Some will try for years only to give up later. But why do so many people struggle when trying to build a profitable online business?

Number 1 – Expectations

One of the top reasons I suspect is our expectations. We see the guru’s with their Lamborghini’s and expect to have one ourselves soon too. We start our online business fully believing this to be possible but we don’t get any results.

For one, it’s very easy to ‘show your wealth’ online. Don’t expect every guru to be telling the truth. It’s much cheaper to hire a Lamborghini for a day than it is to buy one outright. When it’s a business expense you can write it off against expenses. I’m not saying the top online entrepreneurs don’t achieve great things, just to keep it in perspective. Also, most people starting an online business aren’t interested in Lamborghini’s. They want to escape their unhappy jobs and lives. They want something better for themselves.

The second point with expectations is that we can expect something too early to come from a little effort online. When we don’t see results we assume our efforts have no effect at all. The truth is that our small actions online will magnify their effect over time. Some take months to get their online business going and some take years. If you can keep positive while also having a firm grounding in reality, it will serve to keep you going for the long haul, rather than spitting out your dummy just because you haven’t made huge amounts of money for a tiny little bit of work.

Ask yourself, “Do I really deserve success for the effort I have put in?”. Often the answer will be no. Only when you keep going through the difficult times and pursue knowledge as well as profit, will you arrive.

Number 2 – Shiny Object Syndrome

You’re doomed to failure online if you believe everything the next ‘shiny object’ promises you. Jumping from one ‘get rich quick’ scheme to another is a futile exercise. The problem with the internet is there is too much information. We are overloaded with information. If you start browsing around for programs to teach you how to make money online you will be met with a full email inbox every day.

Information overload leads to inactivity. And this leads to poverty. Just when you are about to take one course of action, another shiny new ‘system’ arrives which distracts you. Before you can apply the knowledge you have learned, you ditch it for another system which offers an even ‘easier’ way to do things online!

Number 3 – Distractions

Sticking to your course is difficult online. The shiny distractions, the people in your life and the well meaning friends and family who are trying to persuade you not to pursue the life of your dreams. They will try and distract you, and put you off the idea that you can make money with an internet business. The ‘status quo’ has a strong pull for people. Going a different route scares people, and they like to be comfortable.

Holding to a regular pattern of work online can present some challenges. Especially if you have a full time job and family commitments. Your employer doesn’t want your online business to work either and will undermine you at every chance. They don’t want you to be free of your employment if they can’t be!

All of these factors will conspire to draw you away from your internet business. No one is interested in your wealth and prosperity – only in maintaining the status quo. So number 3 on my list as to why your affiliate business is doomed to failure are distractions! Avoid distractions and focus wholeheartedly on your internet business whenever you can. Do this regularly and over a long period of time and it will start producing results.

Number 4 – Lack Of Knowledge

If we all had perfect knowledge we would all be living very different lives. But in reality we don’t know everything about everything. Our preconceived ideas come from our education, upbringing, location, the people around us and the people we spend most of our time with. Those people who advise you about your internet business – are they entrepreneurs? Are they successful?

The answer is probably not. Despite this we still look to people around us for advice which they couldn’t possibly be qualified to give. The problem is, everyone seems to be a self appointed fountain of knowledge for everything!

Starting out with an online business takes some know-how. Despite the fact that an internet business can change your life, most people would prefer to browse free forums and look at YouTube videos for their information. Would a doctor or a lawyer think about doing this for their career? Number 4 in the reasons of why your internet business is doomed to failure is lack of knowledge. But more than that it is the lack of interest in developing that knowledge and continuing to improve.

The Busy Fool – Number 5

Are you being a busy fool? Are you avoiding the important to do the unnecessary? For a long time I was focused on the wrong activities with my online business. I spent far too long creating shiny websites and adjusting images to make them look better. They didn’t even get any traffic, much less make any money. In the early stages I just thought people would randomly find my websites. All I had to do (I thought) was put them up and make them look good!

Several years (years of poverty) later, I realised my mistake. Don’t be a busy fool online. An affiliate business is performance related. It’s not like a job where you can ‘wing it’ and still get paid at the end of the month. If you don’t make any sales, you don’t get paid.

Concentrate your time on doing the vital money producing activities after you have learned what is necessary to build an internet business in the right way.

Number 6 – The Wrong Business Model

You can work really hard on your online business and still make no money. Conversely, you can do all the right things and make money much more easily. The difference is knowledge. Having a business model which works for you for the long term is a huge part of this.
Some affiliate products pay you once for a sale. After that the customer belongs to them. Further sales to the customer are not attributed to you, the affiliate. Think about the lifetime value of a loyal customer for a business. If you choose an affiliate program which rewards you for the lifetime value of a customer, you are gearing your activities to be profitable in the future, even after the initial sale.

Membership products allow affiliates to earn month after month for a single sale. Are you using them? Struggling affiliates are missing a trick with this one. Membership sales can last a lifetime for each customer.

Are you using a built in sales team and up-sells? A built in sales team can dramatically improve your bottom line as an affiliate. This is particularly true of high ticket sales. Use all these aspects in conjunction with each other for maximum effect. Sell single items for minimum commission and you will have a long road ahead of you to make your business viable and to quit your job (if that’s one of your goals).

The Best Internet Business

What Is The Best Internet Business?

There are several Web Host giants on the internet that provide private label rebranding to small business owners. This might be the best opportunity to “piggyback” on well-established businesses if you are just starting out in internet marketing. This gateway for unlimited wealth is made possible due to the growing demand of digital marketing in regions that are outside the scope of these large corporations.

In order to gain a share of the market, these corporate web companies offer reseller plans to small businesses which take their products and services, rebrand them and sell to business owners at a profit. These products include domain name services, web hosting, online storage, business productivity software, and tools.

There is quite an advantage in being a small business retailer because one is able to customize their business at the local level and meet the demands of their growing market on the World Wide Web. Let’s look at the definition of digital marketing to understand why the demand has grown significantly over the past decades.

What Is Digital Marketing

Digital Marketing involves all functions that are geared toward promoting online business activities. This includes but is not restricted to products and services in subcategories such as Domain Name registration, web hosting, email marketing, web design and development, software applications, sales and marketing, social media marketing and consultation, and all medium through which businesses and individuals advertise and market their products online.

Retail Marketing

Retail Marketing refers to activities geared toward end users of a web-based business solution such as domain names registration, web design services, software apps for business and personal use, social media management, web hosting and other activities that promote online communication.

As the need for business solutions intensifies, business persons become increasingly concerned about meeting the demands of the online industry, and therefore the Pros and Cons of the internet business become relevant.

The Cons of Digital Marketing

One would think that the more customers you have, is the more profits you are likely to acquire but the truth be told, the more the business will become more challenged due to competitors, need for online bandwidth, web creativity, uniqueness, and need for customer service due to increase in customer queries and the need for technical support.

The Pros of Digital Marketing

Fortunately, some web hosting reseller business plan come with independent customer service team that manages concerns and queries of clients on their behalf. Another positive thing about being a domain reseller is the handling of payments and processing of sales. As a web hosting reseller, you are given the opportunity to re-price your products to earn commissions from your own business.

Another pro for being a reseller is the fact that starting your digital marketing business does not require an exorbitant startup cost nor high overhead expenses to operate effectively, nor initial products, compared to other online ventures. Products are sold through the distributors but your private label is displayed discreetly in the sales operation and therefore your business receives the credit!

How Do I Become A Web Hosting Reseller?

There are two ways to become a Web Hosting Reseller and Domain Name Registrar. One can sign up as an affiliate or an actual reseller.

  • An affiliate gets a commission from advertising online products that the Web company (suppliers) market, using links and codes on approved websites.
  • Reseller uses their own brand to market the Web Company’s products (supplier) and services at a higher rate of returns. End users see the reseller’s products and services as their company’s brand and not the Web Company’s image.

Affiliates display the name of the wholesaler or provider (Web Company) through banner advertisements and other forms of internet marketing, similar to a franchising arrangement.

How Much Does It Cost To Run A Web Hosting and Domain Name Business?

It is very alarming to find out the actual cost of starting your own internet business. The subscription for a reseller license varies from $89-$499 annually and it depends on the provider or web company. Most persons prefer to do business with Web companies that offer a variety of affordable products and services. Once a business plan is purchased, one can start selling immediately online.

Some Web companies provide a retail storefront with the domain name search field. Other features include the following:

  • Dedicated customer service team support for your clients
  • Marketing software to assist in promoting their brand online. Resellers are expected to purchase their domain name to start promoting their retail internet business.

How to Start a Plumbing Business

So, you want to start a plumbing business. This could be a terrific decision, or, it could be the worst idea ever. Starting a plumbing business, or any business really, involves a certain amount of structured thinking to put everything in place, and making sure that you have thought of everything. By following this strategy planning process, you will have covered all the important aspects of getting your planning and strategy in the right place, and this will make the starting of your own plumbing business some 450% more successful.

The Strategy Required to Start Any Business

Starting a plumbing business, a bakery, or a high-tech company all requires the same basic thinking strategy. To remember it best, use the EASI acronym. In this case, E stands for emotion, A for achieving a win, S for simple and straightforward and I for the implementation.

Everybody wanting to start a business should be aware that it is going to involve plenty of challenges, hardships, stress, worry, and a multitude of other issues. The process of starting a business has often been likened to jumping off a cliff, and building an aeroplane on the way down. It will mean sleepless nights, long working hours and the unwavering support of family and friends around you. This is real, and the reason so many start-up businesses fail.

The first step, therefore, is to examine the reasons that you want to start the business in the first place. This involves an examination of the emotions, or feeling behind the rationale of starting your own plumbing business. Everyone will have their own reasons for wanting to start their business. It may be as a last resort as they are unable to find employment in the field, it may be that they hate having a boss, it may be that they want to become extraordinarily wealthy. Whatever the reason, it is essential that the owners of the business, if there are more than one, are aware of the strength of their emotions regarding the venture. This will determine the power of the motivation, the real forces behind the venture, and, with the aid of a skilled consultant, allow the prospective business owners to determine if their vessel will survive the storms on the ocean, or if there needs to be some additional emotional management included.

The second item speaks to the vision, or goal of the organisation. A prospective plumbing business may have as its goal to be a loss leader and therefore a tax write-off. It may be that achieving a win with the business would be familial survival, or putting children through school. Either way, all the owners need to be able, collaboratively, to understand what the goal is and to have a combined vision of the business that everyone can buy into. Without this shared vision, any subsequent planning and strategizing will ultimately be negated and sporadic, with everyone involved having different goals and aims, instead of pulling together in the right direction.

Keep Things Simple and Straightforward

It does not take any real skill to make things more complex. The real genius in any situation is to make things more simple. This line of thinking is propagated by all the top entrepreneurs such as Richard Branson, Bill Gates, and Elon Musk. Albert Einstein often used to say that if you couldn’t explain a thing to a six-year-old, you didn’t understand it yourself. In light of this strategic thinking, the next piece of advice is to keep all your plans and strategies simple and straightforward. Set a goal that everyone involved, all the stakeholders, can buy into. See where you currently are, and plan a way to get to that goal that all concerned can understand, appreciate, and take ownership of.

The final step in setting up a new plumbing business is to implement the strategy. Without a rigorous implementation strategy and plan, all the goal-setting and personal examination of business vision and motivation will just become a distant wish. Implementation plans fall into five basic categories; overall business strategy, financial planning, human resources and communications, sales and marketing, and project management. All businesses must be able to conduct planning with respect to these five regions of business expertise in order to be successful.

Implementing Your Plumbing Business Strategy

The first step in initiating the plan within all the five sectors that need examination is to complete a real, practical, and genuine business plan. Having gone through the initial strategic thinking process as outlined above, compiling an overall business plan should be relatively easy. Nevertheless, failing to spend sufficient time aligning a business plan to the strategy will mean that the business is also likely to fail, because one of the well-known factors in determining business success is that more than 80% of successful businesses have determined their overall strategy in detail, aligned the business plan, gone into each aspect of the business plan in detail, and repeat this strategic thinking process regularly amongst all the stakeholders.

Once the business plan has been compiled in detail, with all the necessary inputs being not only realistic but pragmatic as well, then the detailed considerations in each of the five business aspects can begin. This should dovetail with the business plan, but expand on the details simply stated in the plan to some extent. In the case of a plumbing business as we are considering here, some of the parameters in these five aspects of the business will be examined. Not in an attempt to intimidate any prospective plumbing entrepreneurs, but rather in an attempt to illustrate the importance of this strategic thinking process, and the reasons why it should be conducted in detail, and why utilising effective and experienced business consultants will not only increase the chances of success, but probably save substantial money in the medium to long term.

Five Business Areas to Conduct Planning

These five business areas, as related to a plumbing business, are strategy, financial, sales and marketing, human resources and communications, and projects. Overall strategy has been discussed in some detail, and following the above instructions will guarantee success in this regard.

The financial planning aspect when starting a plumbing business is of crucial importance. A detailed understanding of potential income, and expenditures related to the running of the business need to be examined. Whereas these are obviously tied in the overall strategy, the practical aspects of a plumbing business will need to be added by the stakeholders, using their experience and knowledge of the field. Office premises, the maintenance of stock and supplies, transport, and the ability to survive until the income exceeds the costs needs to be determined. All potential financial considerations, such as stakeholder input, the possibility of generating loans and financial support and receiving up-front payments all need to be planned in great detail.

Income of a plumbing business is directly related to the amount of work undertaken and the charges levied on this work. In an overall sense, the amount of income must exceed the costs of the business, and the aim of any sales and marketing plan is to ensure that this is, in fact, the case. With the advent of social media and the internet, the avenues available to market a business have increased exponentially. The starting point for any plumbing business, like any service related business, is to determine in as much detail as possible who exactly the people are that would be providing the business with revenue. These people, as a whole, are called the buying persona of the business. A plumbing business may, for instance, decide to stay small and provide after-hours services to family and friends, or it may target large corporate projects and tenders. Or anything in between. The better any prospective plumbing organisation understands exactly the behaviour, like, needs, wants, and aims of their prospective market the better they will fare. The example here is that a plumber who caters to the lower end of the economic market would use more print media and posters to advertise the business, while a plumber catering to an upper market segment may elect to use social media more since richer people have smartphones and will be reachable using digital platforms.

The Reasons Why You Should Start An Online Business

Whether you are attracted to an internet business because you hate your current job, want to improve your circumstances, or would like a more flexible lifestyle, the internet offers all these opportunities.

Why An Internet Business?

1- Flexibility

Many people come to find themselves with an internet business through necessity rather than deliberate creation. For me, I needed a flexible job which I could work around contract work. It didn’t come in often but when the phone rang, I needed to take the work. This presented all kinds of problems. Normal work didn’t pay as well and employers didn’t want me taking large chunks of time off when the other work came in!

I tried juggling several jobs over a number of years but nothing seemed to fit. At around the same time I was attempting to use e-bay to buy and sell for a bit of extra money. It wasn’t until later that I discovered affiliate marketing. Affiliate marketing, for those who don’t know is a kind of referral selling. You point links from your website to other people’s goods and services. The link is tracked so that when you make a sale you are rewarded for it with a commission.

Once you know how to do this you can set up links from your online content to other people’s products and services. You can also use paid advertising to find people all over the world to sell to. This was perfect for my work because I could take my laptop anywhere with me and as long as I had an internet connection I could work. It didn’t interfere with the work when it came up, I had no boss to answer to so it was the perfect solution.

2 – Automation

There’s also a number of other reasons why I chose an internet business – and why you should too! The flexibility of the business was my primary concern. I wanted to be able to choose my own hours so I could take work when it came without any complications. But the other reason I chose this particular model was the ability to use technology to ‘leverage’ my time and income.

Once I had a website and content up and running, it kept going and I was able to make sales and deliver products without being physically present. This is the ‘magic’ of an online business. The automation involved with an online business means that you can do the work once and let that work keep running in the background. You can make sales and deliver products over and over through the same piece of content or advert, which can run an virtual autopilot 24 hours a day, 7 days a week and 365 days a year.

Each piece of content you create can send people to a landing page and sell a product. By creating many pieces of content and sharing them online you can build multiple sources of income which can all run continually, working as your own ‘automated sales team’.

3 – Ability To Scale

Along with this amazing automation is the ability to scale your business. Because there is no human intervention in the ‘sales loop’, multiple sales can happen instantaneously through the same platforms. Your content and advertising can be grown over time and scaled instantly (in the case of paid advertising). As your content gets more shares and more people flow through your website and content, your sales grow as a result. If you use paid advertising you can also scale a profitable campaign up easily by increasing your daily budget.

The automation of an online business makes it very easy to scale. In the case of a physical business this often means more staff, sales tools, larger office space and a whole lot more expense and hassle. With an online business everything is already in place. You simply need to send more customers through the automated sales systems with content and/or paid advertising methods.